Heineken
Country Manager, Tanzania, Michael Mbungu (second left) together with
Owner of Catalunya plaza Mr. Joseph Nditti (second right), Heineken
Trade manager, John Dandi (left) and the firm’s territory manager Larson
Chumi display Heineken bottles labelled Dar es Salaam during the launch
of Cities campaign. The campaign among other things aims at encouraging
residents to sample the uniqueness of Dar es Salaam.
Heineken
Country Manager, Tanzania, Michael Mbungu speaking to guests during the
launch of Cities campaign which aims at encouraging residents to sample
the uniqueness of Dar es Salaam.
Heineken
trade Manager, Tanzania, John Dandi answering questions from media
during the launch of Cities campaign which aims at encouraging residents
to sample the uniqueness of Dar es Salaam.
THE
COASTAL city in the sun as Dar es Salaam is popularly referred is about
to be reignited green with the latest Dar es Salaam City inspired
campaign by global Dutch brewer Heineken, dubbed Open Dar es Salaam.
Open
Dar es Salaam, aims to inspire Dar es Salaam natives to view the city in
new light , and experience all the positive energy Dar es Salaam has to
offer ; opportunities, adventure and fun. The fully integrated campaign
includes a first of a kind, limited-edition Dar es Salaam Heineken
bottles. The bottle is a welcomed surprise following last year’s
Heineken cities of the world campaign that had 6 different labels of 6
cities; Amsterdam, London, New York, Rio de Janerio, Singapore and
Shanghai.
In a
statement released to newsrooms, Heineken Country Manager, Michael
Mbungu noted that, ‘‘Every great city offers an endless adventure within
its sky-scraping towers and neon lit streets.
The
Open Dar es Salaam campaign reinforces the notion that we should never
stop exploring our own urban backyard.’’ Priced the same as the regular
bottle, Heineken aims to keep consumers engaged with their latest
innovation through re-igniting the party scene in Dar es Salaam with
different on-trade activations and during the 2015 Rugby World Cup match
screenings in Tanzania.
Another
addition to the Open Dar es Salaam initiative is the inclusion of a
social media competition whereby aspiring photographers are called upon
to capture scenic pictures of the city to stand a chance of winning a
reward courtesy of Heineken.
‘‘Dar
es Salaam is an iconic global destination associated with its worldly
culture, unique experiences and vibrant social scene. The recently
launched Soul of Africa campaign unveiled in September by President
Jakaya Mrisho Kikwete which also features Dar es Salaam as an iconic
tourist destination, is one of the examples that denote Dar es Salaam a
city to watch out for.’’ Mbungu further stated.