TANZANIA SHINES AT ITB BERLIN, 2014
Minister for Natural Resources and Tourism Hon. Lazaro Nyalandu (2nd right) with TEAM TANZANIA participating in the ongoing International Tourism Exchange in Berlin, Germany. 
Minister
for Natural Resources and Tourism Hon. Lazaro Nyalandu (centre)
together with the Hon. Abdulkarim Shah (right-MP for Mafia) who is also
the Vice Chairperson of Tanzania Tourist Board and Dr. Aloyce Nzuki,
Managing Director of Tanzania Tourist Board in the ongoing International
Tourism Exchange in Berlin, Germany.
……………………………………………………………………..
By Pascal Shelutete
Tanzanian stand
attracted hundreds of tourists, travel agents and other tourism
stakeholders in the ongoing International Tourism Exchange, which is the
World’s largest annual tourism exhibition taking place in Berlin,
Germany. Team Tanzania in ITB is led by the Minister for Natural
Resources and Tourism, Hon. Lazaro Nyalandu. The flow of visitors in the
stand who were looking for various information regarding Tanzanian
tourist attractions brings hope that Tanzania will receive more tourists
from Germany in the near future.
Tanzania in ITB
this year is represented by more than eight Government Institutions and
53 exhibiting companies representing the Tanzanian private tourism
sector. These include Government Institutions representatives from the
Ministry for Natural Resources and Tourism; Antiquities Division;
Tanzania Tourist Board; Zanzibar Commission for Tourism; Tanzania
National Parks; Ngorongoro Conservation Area Authority; East African
Community and the Tanzania Airports Authority.
The Private
Sector is represented by 24 tour operators and travel agencies; 28
accommodation establishments and 1 airline company. Out of these, 14
companies are from Zanzibar while 39 are from Tanzania mainland.
Germany is
Tanzania’s fourth largest source market, coming after United Kingdom,
USA and Italy. The German market brings in more than 36,000 tourist
arrivals in 2012. According to Tanzania’s International Marketing
Strategy, Germany is among the four primary target markets, which
Tanzania is targeting to increase its market share.
Tanzania’s
participation in ITB this year is focusing on showcasing Tanzania’s
unique and breathtaking tourist attractions, which has resulted in it
being crowned as Africa’s Best Safari Destination by Safari
Bookings.com. Tanzania has also been voted by the World Public to have
three of Africa’s Natural Wonders: Kilimanjaro, Serengeti, and the
Ngorongoro Crater and has received several accolades in the past two
years, making it one of Africa’s most sought for tourist destinations
which gives tourists lifetime memories of a true life experience.
The
International Tourism Exchange, commonly known as ITB Berlin has been
taking place since 1966, attracting more than 170,000 visitors annually
(exhibitors, trade visitors and media from all over the world).The
exhibition provides exhibitors with an excellent opportunity to meet
with key tourism players from all over the world, establish new
contacts, strengthen existing ones, enter into partnerships, network and
get abreast with new developments.